SocialGuap

For UGC creators

Get paid for the video, not the follower count.

Brands here hire creators to make videos they post. You deliver the file, they run it — and you never need an audience to get the job.

Start free — join as a UGC creatorFree to join. Verify a YouTube channel once, then pitch brand and UGC campaigns.

How a deal works

  1. Step 1

    Build a portfolio

    Link up to 12 public posts and upload up to 3 sample clips — including ad-style work you made but never posted. Hide anything you would rather not show.

  2. Step 2

    Set your rates

    A starting price per format, shown to brands when they hover your name. Your rates are the organic base; you add your own percentage on top when a brand wants to run the video as a paid ad.

  3. Step 3

    Pitch a brief, or get messaged

    Brands post UGC campaigns with a funded budget and a structured brief — videos wanted, length, aspect ratio, the hook. Every creator reads the same brief. Brands can also message you directly.

  4. Step 4

    Deliver a file, get paid

    You send a download link and the brand approves — or it approves automatically 72 hours after you deliver. Approval starts a 7-day payout hold (3 days on the Creator plan), then the money is sent to you. It is held in escrow before you start.

Your rate card

A “from $X” per format — you set every line, and hide any you would rather quote in conversation.

  • YouTube Shortsfrom $—
  • Instagram Reelsfrom $—
  • TikTokfrom $—
  • X postfrom $—

You price the usage, too

Organic use is your base rate. If a brand wants to run your video as a paid ad, you charge a percentage on top — and the term is recorded on the order.

  • Organic onlybase
  • Paid ads — 30 days+ your %
  • Paid ads — 90 days+ your %
  • Paid ads — 1 year+ your %
  • Paid ads — perpetual+ your %

Straight answers

Do I need followers?
No. UGC work is bought on the video, not the audience — that is the whole point of this side of the marketplace. Your portfolio is what a brand shops on.
What does it cost me?
Nothing to join and nothing to pitch. A deal you are hired for from a brand's funded campaign has no fee on your side — you earn the full agreed price. A direct order agreed in Messages outside a campaign has a 15% platform fee (10% on the Creator plan) — see pricing.
Do I have to post the video?
Not on a UGC deal. You deliver the finished file as a download link and the brand publishes it themselves. If you would rather post to your own channels, brand campaigns work that way instead — you can do both from one account.
What am I actually licensing?
Exactly the term recorded on the order, and it starts when the brand approves your delivery. Organic-only does not permit paid promotion. The full wording is in the terms.
How do I get paid?
The brand funds the deal before you start and the money sits in escrow. When they approve your delivery — or automatically 72 hours after you deliver if they go quiet — a 7-day payout hold starts (3 days on the Creator plan), and then the money is sent to your connected payout account.

Free to join. Verify a YouTube channel once, then pitch brand and UGC campaigns.

Create your UGC profile

Are you a brand? Post a UGC campaign.