The clipping blog

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Honest earnings math, platform-by-platform playbooks, and campaign strategy โ€” written by the team building the marketplace.

For brands & creators

Latest

Podcast Marketing With Clips โ€” the Growth Channel Hiding in Your Backlog

For podcasters โ€” why clips are the highest-leverage podcast marketing, how to campaign your backlog, and the clip-to-listener funnel that actually converts.

Jul 25, 2026 ยท 2 min read

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For brands & creators

How Brands Use Clippers โ€” the Distributed Distribution Playbook

Why brands and creators fund clipping campaigns instead of buying ads โ€” the mechanics, the budget math, and how to run a first campaign well.

Jul 14, 2026 ยท 3 min read

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For brands & creators

Measuring Clipping Campaign ROI โ€” Beyond the View Counter

For buyers โ€” the measurement stack for clipping campaigns: effective CPM, conversion tracking, brand-lift proxies, and the attribution honesty most reports skip.

Jul 9, 2026 ยท 2 min read

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For brands & creators

The Streamer's Guide to Getting Clipped โ€” Your First Campaign

For streamers and creators โ€” how to launch your first clipping campaign, set terms that attract good clippers, and turn clips into channel growth.

Jul 1, 2026 ยท 2 min read

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For brands & creators

How Much Should a Clipping Campaign Cost? A Budget-Setting Guide

Setting a clipping campaign budget like a media buyer โ€” pot sizing, rate math, effective CPM thinking, and reading results before scaling spend.

Jun 24, 2026 ยท 2 min read

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For brands & creators

Pay-Per-View Clipping Campaigns, Explained End to End

The complete mechanics of a pay-per-view clipping campaign โ€” pots, gates, per-link bounties, verification, locks, and payouts โ€” for both sides.

Jun 16, 2026 ยท 3 min read

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For brands & creators

Writing a Clipping Campaign Brief That Gets You Better Clips

For buyers โ€” the brief is your steering wheel. What to specify, what to leave open, and the brief template that turns thirty clippers into one coherent push.

Jun 4, 2026 ยท 2 min read

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For brands & creators

Growing a Twitch Channel With Clips โ€” the Off-Platform Flywheel

For streamers โ€” why Twitch growth happens off Twitch, how clips route TikTok/Shorts viewers into your live audience, and the campaign setup that feeds the flywheel.

May 31, 2026 ยท 2 min read

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For brands & creators

Brand Deals for Creators โ€” Getting Found, Priced, and Paid Safely

The creator's guide to brand deals โ€” building a profile brands trust, pricing sponsorships, and why escrow should be non-negotiable.

May 22, 2026 ยท 2 min read

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Done reading? Start earning.

Funded campaigns, per-link bounties, per-1k-view payouts โ€” the pot is locked in escrow before you cut a single frame.

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